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Article
Publication date: 4 February 2014

Heidi Hirsto, Saija Katila and Johanna Moisander

The purpose of the paper is to discuss and illustrate how contemporary market discourses rearticulate socio-political relationships and identities, including the rights, duties…

Abstract

Purpose

The purpose of the paper is to discuss and illustrate how contemporary market discourses rearticulate socio-political relationships and identities, including the rights, duties, and opportunities of individuals and categories of individuals as citizens. More specifically, the purpose is to analyze how “economic citizenship” is articulated and negotiated in the intersection of (Nordic) welfare state ideals and shareholder-oriented market discourses. The paper further elaborates on how different identity markers, especially gender and class, intersect in these articulations and contribute to exclusionary practices.

Design/methodology/approach

The paper approaches the articulation of economic citizenship through an empirical study that focusses on business media representations and online discussions of a major factory shutdown in Finland. Drawing from discourse theory and the notions of representational intersectionality and translocational positionality, the paper analyzes how gender and class intersect in the construction of economic citizenship in the business media.

Findings

The study illustrates how financialist market discourses render citizenship intelligible in exceedingly economic terms, overriding social and political dimensions of citizenship. The business media construct hierarchies of economic citizens where two categories of actors claim full economic citizenship: the transnational corporation and the transnational investor. Within these categories, particular systems of privilege intersect in similar ways, rendering them masculine and upper middleclass. Whether interpreted as hegemonic or counter-hegemonic, the financialist discourses rearticulate the social hierarchies and moral landscape in Finnish society.

Originality/value

The paper contributes to critical/feminist management studies by elaborating on the role of the business media as an important site of political identity work, positioning, and moral regulation, where neoliberal ideas, based upon and reproducing masculine and elitist systems of privilege, appear as normalized and self-evidently valued.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 33 no. 2
Type: Research Article
ISSN: 2040-7149

Keywords

Article
Publication date: 1 May 2002

Johanna Moisander and Sinikka Pesonen

This paper discusses the representation of “green consumerism” in the prevalent institutionalised discourses of green consumerism, and in the self‐narratives of people who…

8542

Abstract

This paper discusses the representation of “green consumerism” in the prevalent institutionalised discourses of green consumerism, and in the self‐narratives of people who identify themselves as ecologically oriented citizens, focusing on the construction of the self and the other in these texts. The aim is to investigate the ways in which “radical” ecologically oriented citizens, who are largely “marginalised” and positioned as the other in the dominant discourses of green consumerism, engage in resistance towards western, materialistic consumption culture. Drawing from the Foucauldian ideas of political struggle as the “politics of the self”, and personal ethics and moral agency as a mode of self‐formation, this paper analyses the ways in which these “green consumers” reject their received subjectivity as consumers. The focus is on the practices of self, and on the ways in which they invent and promote new forms of subjectivity that are more in line with their environmentalist ideology.

Details

Management Decision, vol. 40 no. 4
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 22 May 2019

A. Fuat Firat

This paper aims to explore the personal and academic growth of A. Fuat Firat as one example of his academic life.

209

Abstract

Purpose

This paper aims to explore the personal and academic growth of A. Fuat Firat as one example of his academic life.

Originality/value

This is a more personal history, in addition to the 2014 academic history of A. Fuat Firat

Details

Journal of Historical Research in Marketing, vol. 11 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

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